From: Leon Kaye, Triple Pundit, More from this Affiliate
Published October 31, 2011 01:53 PM

Chrysler Touts Turnaround, Emissions, Diversity in Sustainability Report

Having endured a painful restructuring, Chrysler Group LLC for now is on the path towards recovery. The company, of which Italy-based Fiat owns a majority stake, released its first ever sustainability report last week.


The 100-plus page report, written using the Global Reporting Initiative's (GRI) sustainability reporting framework, is a solid first start towards Chrysler sharing its environmental, social and governance performance. The report lucidly responds to its internal and external stakeholders, and answers a bevy of questions on issues from concerns over its long term viability to fuel economy and vehicle emissions.

Some of Chrysler's recent highlights and achievements on the corporate social responsibility (CSR) front include:

- Employees, don't text and drive: telling your peers to not steer the wheel while typing on a minuscule QWERTY board is one thing. But Chrysler went a step further and implemented a corporate-wide ban on texting while driving–the first automaker to do so.

- Improving recyclability: incorporating recycled materials into an automobile is a huge challenge for any manufacturer. Addressing concerns over the global food supply, Chrysler replaced soy-based polyol, a material that is the base of foam, with one that is sourced from what would otherwise be landfill waste.

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Image credit: Chrysler

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