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Buying used clothing is a great way to go green and get an interesting wardrobe at the same time. But it's still hard to get the mainstream to accept it. Goodwill has never been sexy. That may be about to change.

The venerable charity has teamed up with the founder of Joe Boxer to launch a new line of used-clothing stores called William Good. The first store opens November 5th in San Francisco and is expected to spread. Not only will the clothing be recycled, "The floor of the shop is made from vinyl record albums, the paintings on the wall of clowns and dogs are found art. The racks will be made out of books - they get a lot of books at the Goodwill. We'll just stack them up in two rows and run a bar across it, and that's where we'll hang the clothes."