From: Sarah Whitmore, Do Well Do Good, LLC, Justmeans, More from this Affiliate
Published March 9, 2012 08:25 AM

Cookie Cutter Sustainability

For the girl next store or the company down the street, sustainability can be a real head scratcher, especially when you factor in busy schedules, limited cash flow, and confusing choices. Further tensions arise when individuals and companies give in to overly formulaic or prescriptive sustainability strategies. What's right for the single guy in Kentucky with a small plot of land isn't right for the big-city girl in Chicago with a house plant and a public transit card. And what works for the big coffee shop chain isn’t necessarily a good fit for the neighborhood café.


To limber up on our sustainability choices, it is important to:

- Resist the quick fix: They say it's local, organic, or more energy efficient, but is it the best solution for your home or company? Much of today's society is enamored by standardized guidebooks and regulations manuals, three-minute microwaveable meals, diet pills, and one-and-done checklists. But if the goal is true sustainability, then you have to do what is right for your lifestyle. The same applies to an office or a company.

- Know your options: Just like any major decision we make, there's usually a little (or a lot of) research that takes place before arriving at the final choice, whether you're buying a new home, investing money, or purchasing a new TV or refrigerator. Let's take the issue of water use. Whether it's your company or your teenagers who are using too much water, you have made the decision to reduce water consumption. Do you simply cut down or recycle as much as possible? Or is there a particularly wasteful process at home or at work where you can rethink water use altogether? Remember, what's right for your sister in Texas or the company in Florida isn’t necessarily right for you.

- Take a systems approach: We've all been reminded, now and again, to look at the bigger picture. When it comes to making an entire lifestyle, process, household, or manufacturing facility more sustainable, this advice couldn't be more important. When we limit ourselves to looking at one isolated task or process, we miss the big picture. Before you invest in new equipment or change a procedure, take a look at the system as a whole to find ways to increase overall efficiency.

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