NASCAR, best known for pushing the speed envelope, has launched a new traffic safety campaign with a sustainable twist. Rather than focusing narrowly on strategies to help drivers to look out for their own lives, the campaign deploys a broad message of taking responsibility for the safety of others. According to a press release launch, the campaign's mission goes far beyond road safety to encourage "personal responsibility for our planet and its people, especially teens."
NASCAR, best known for pushing the speed envelope, has launched a new traffic safety campaign with a sustainable twist. Rather than focusing narrowly on strategies to help drivers to look out for their own lives, the campaign deploys a broad message of taking responsibility for the safety of others. According to a press release launch, the campaign's mission goes far beyond road safety to encourage "personal responsibility for our planet and its people, especially teens."
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The mix of racing and planet-saving may seem like an odd paring, but NASCAR has a green track record and other organized sports such as baseball and football have increasingly taken it upon themselves to bring the green message to their fans. In fact, according to NASCAR, racing fans may be at least slightly more receptive to adopting sustainability-related actions than the general public.
The new campaign makes more sense if you think of it in the context of green driving. The goal of green driving is to be more environmentally responsible behind the wheel by saving fuel and reducing tailpipe emissions, but road safety is a significant secondary benefit of green driving basics: no speeding, tailgating or weaving, and avoiding jackrabbit starts and stops.
NASCAR image via Shutterstock
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