From: Straus Communications
Published November 15, 2004 04:03 PM

Hollywood Goes Organic

American Music Awards celebrities receive first-ever organic gift bags


Los Angeles (November 14, 2004) — Tonight, for the first time ever, celebrities will score — in addition to pricey jewelry and gadgets — a gift bag of organic items, backstage at the 32nd annual American Music Awards being held at the Shrine Auditorium.


Eighty presenters and award winners — including Usher, Pamela Anderson, Sheryl Crow, Serena Williams, Clay Aiken, Lenny Kravitz, Jessica Simpson and Billy Idol — will receive organic goodies including personal lubricant, deodorant, chocolate, roses and coffee.


“Entertainers are increasingly vocalizing their concern for environmental issues,”¯ said Michael Straus, president of San Francisco-based Straus Communications that specializes in promoting organic products and environmental issues. “This is a just small expression of our thanks for their critical support.”¯


“The demand and popularity for organic products is skyrocketing and going very mainstream,”¯ said Michael Martin of Music Matters, the environmental entertainment promoter responsible for the Dave Matthews Band One Sweet Whirled concert tour.


The gift bags will include: Nudeā„¢ Organic Personal Lubricant, Kettleā„¢ Brand Organic Potato Chips, Annie’s Homegrown Organic Macaroni and Cheese, BenedettaĀ® “Fresh”¯ Aromatherapeutics Organic Deodorant, CLIFĀ® and LUNAĀ® bars, Taylor Maid Farms Organic, Fair Trade Coffee, Organic Bouquet Gift Certificates for Organic Roses, Zhena’s Gypsy Tea Organic, Fair Trade Tea, DagobaĀ® Organic Chocolate, Straus Family Creamery coupons for Organic Ice Cream and Organic European Style Butter, and a PatagoniaĀ® Beneficial T’s Organically Grown Cotton Tote Bag.


Gift Bags Media Contacts:

  • Organic: Please visit www.StrausCom.com/ama for details, photos and links. To schedule interviews with organic companies and for additional background on organic issues, contact Natasha Klobas, Straus Communications, (415) 777-1170, Natasha@StrausCom.com, or Michael@StrausCom.com
  • Celebrity Gift Bags: Steve Stein, Hollywood Connection, (323) 962-2723 marketing@hollywoodconnectiononline.com" and visit: www.hollywoodconnectiononline.com


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