New Media Exposure for Non-Profits: MTV
Tossed in the sea of media madness that focuses on celebrity above all else, it’s easy to forget that there are everyday heroes out there, too. Duane Silverstein, executive director of Seacology, is not only one them, but is being celebrated for his efforts to preserve the fragile biodiversity of islands and the populations that dwell upon them in “What About Now,” the new music video from Daughtry. The empathetic video, which features heart-wrenching images of human suffering along with glimpses of non-profit pioneers like Silverstein who are actually doing something about it, recently had its debut on mtv.com.
“What About Now” is a clarion call from Daughtry, an American Music Award-winning, Grammy-nominated rock band whose founder, Chris Daughtry, was an American Idol finalist in 2006. By featuring personalities like Silverstein along with provocative text, the video’s message is that humankind is in quite a state, but not so far gone that it can’t be saved with focused effort.
Silverstein and Seacology are featured along with the founders of non-profit organizations such as Keep A Child Alive, Room to Read, and the Insight Prison Project. With its focused mission, Seacology is an apt choice for Daughtry in a video with the urgency of “What About Now.” More than 600 million people, or 10% of the world’s population, inhabit islands. Meanwhile, according to the recent Global Species Assessment report from the International Union for the Conservation of Nature, of all recorded species extinctions since 1500 A.D., 62% of mammal, 88% of bird, 54% of amphibian, 86% of reptile and 68% of mollusk extinctions were island species.
Founded in 1993, Berkeley, California-based Seacology is an international nonprofit environmental organization that focuses on saving endangered species, habitats and cultures of islands around the world. Seacology creates situations where local island environments are protected and islanders receive some tangible benefit for doing so. (510) 559-3505 www.seacology.org.
Charities featured:
Seacology www.seacology.org
Brad Corrigan - Love, Light and Melody www.changents.co /braddigan
Urban Compass www.urbancompass.org
Insight Prison Project www.insightprisonproject.org
Surfaid International www.surfaidinternational.org
Room to Read www.roomtoread.org
Amnesty International www.amnesty.org/
Homeboy Industries www.homeboy-industries.org
Scott Harrison - Charity: Water www.changents.com/scott-harrison
Doctors Without Borders www.doctorswithoutborders.org/
Keep a Child Alive www.keepachildalive.org
Action Sports Environmental Coalition www.asecaction.org/v2/
Contact Info: Ellen Kamoe Development Assistant Seacology ellen@seacology.org T: 510-559-3505 F: 510-559-3506 www.seacology.org www.islandenvironmentblog.org
Website : Seacology