Biofueled Race Team Seeks Sponsorship for 2009 Dakar Rally
Fairfield, IA (September 2, 2008)- Team Kenya Kwanza is seeking corporate sponsorship for their biofueled vehicle to compete in the 2009 Dakar Rally, the largest off-road rally race in the world. The race team is a big advocate for sustainability, and it plans to raise awareness about environmental issues in a great way. Troy Van Beek, rally navigator and former U.S Navy Seal, says that today we must incorporate sustainability into all facets of our lives. “We need to remain socially responsible in all aspects of what we do,” He says, “even in the racing industry.”
The team’s firm commitment to sustainability represents an opportunity for sponsors to receive a lot of great publicity. Already, they have gotten the support from the Environmental News Network (ENN), one of the oldest and biggest environmental news wire services in the world, and they have agreed to support all major sponsors with press release distribution and promotion. “This race is seen by millions worldwide,” says Lawrence Norton, Editor-in-Chief at ENN, “so we are really excited about this opportunity.”
They have also been approached for a documentary project. “This team is racing for sustainability,” says Alex Cequea, a principal of Tidal Wave Group- a media, marketing, and green consulting firm dedicated to spotlighting Team Kenya Kwanza’s environmental efforts. “Their car is a vehicle of social change, so naturally it makes for a good story.”
Team Kenya Kwanza is comprised of two-time Safari Rally Champion, Glen Edmunds, and former U.S. Navy seal-turned sustainability advocate Troy Van Beek. They are excited about the opportunity to race in Dakar using biofuels, but they know that it won’t happen unless a sponsorship takes them up on this historic opportunity. Winning the race on biofuel has the potential to forever change Dakar and the entire sport. The sponsors who back them up will enjoy a great deal of positive exposure at a global level.
About Tidal Wave Group:
Formed in 2008, Tidal Wave Group LLC, is focused on helping clean/green companies market their products and services to a global audience. Using classical marketing strategy combined with contemporary social networking and Web 2.0 communications and promotion tools, Tidal Wave is committed to a triple bottom line of profit, environment and social value for its clients and their customers based on increasing global collective consciousness. Tidal Wave Group works in three core areas of marketing: Strategic marketing and communications, project development and promotion and media creation and distribution. The founders and principals of the Tidal Wave Group have more than 50 years of combined experience in consumer and technology marketing, environment consulting, organizational and project management and media creation and distribution. For more information go to www.tidalwavegroup.net or contact them directly at info@tidalwavegroup.net or +1.641.209.7627
About Kenya Kwanza:
Driver Glen Edmunds is a household name in Kenya and Glen Edmunds Rallying has been the most professional team in the Kenya National Rally Championship since Glen began his rally career 14 years ago. Glen Edmunds is very successful in the Kenya National championship and often finishes in the top three places on the podium.Β Glen won the world renowned Safari Rally in 2003 & 2005. Navigator Troy Van Beek is a former U.S Navy Seal and a three-time competitor in the prestigious Rhino Charge, a grueling cross-country race in Kenya. This is the first time they are competing together.
About the Environmental News Network (ENN):
The Environmental News Network, is one of the oldest, and most unbiased source of online environmental news on the web. ENN has consistently earned the loyalty of the most respected insiders and heads of sustainability at Fortune 500 companies, government leaders or leaders of the largest non-profits. As the largest environmental news wire service, they are leaders in communicating solutions to today’s climate and social challenges. For more information, please visit www.enn.com
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Contact Info: Troy Van Beek
Tidal Wave Group
troy@tidalwavegroup.net
(641) 919 2269
Website : Tidal Wave Group