Published May 17, 2010 11:05 AM

Three Years On, Continues To Be A Small Business Success Story

CONYERS, GA — is an online store selling eco-friendly home, office and business products. The company was founded by CEO Kyle Jodice in 2007. After seeing a TV special by Diane Sawyer on Earth Day that year, he had what he calls a “lightbulb moment.”

“I wasn’t any ‘greener’ than the next person,” he says. “I considered myself the average consumer. I think most people want to do their part to help the environment but don’t know where to start and certainly aren’t going to do so by going solar or putting a windmill in their yard. So to me it was all about the little changes everyone could make at home or work, starting with myself.”

With a 25-year background in sales and distribution, Mr. Jodice was perfectly positioned to get the company off the ground and running quickly. Today, the website carries the kinds of everyday products that everyone uses but — taken collectively — can add up to make a big difference. The company’s mission is to help consumers achieve a greener lifestyle and reduce their carbon footprint through the everyday products they use on a regular basis.

From BPA-free water bottles and eco-friendly trash bags to CFL lightbulbs, natural pesticides and cleaners, compostable plates, cups and utensils, 100% recycled paper goods, organic disinfectants and deodorizers, kitchen and outdoor composters and supplies, eco-friendly home and garden products, green gift packages, and even green “kids” products, has a growing selection of eco-friendly Green products for every home, office or business.

In addition to selling online directly to consumers through its website, has a Wholesale Program designed to help businesses and groups all over the country go green. This program has proven to be popular with coffee shops, caterers, restaurants, schools and universities, towns and municipalities, government agencies, and regular businesses of all sizes who are looking to become more eco-friendly. And because sells online and can ship anywhere in the U.S., consumers and businesses that can’t find these products locally now have a resource that they can depend on to help them “green” their home, office or business. is constantly adding new products to its ever-expanding website, and recently moved into a larger facility in Conyers, Georgia, because they had outgrown their previous space. In an economy besieged by layoffs and foreclosures, LetsGoGreen’s business tripled last year.

What’s their secret?

“We know everyone is looking to go green these days at home and work,” says Mr. Jodice. “At we just make available the green version of the everyday products people use anyway. My philosophy is pretty simple: If I wouldn’t use it, we don’t sell it.”

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