REYKJAVIK (Aug. 25, 2010) - For the fourth consecutive year, decision makers from around the world are coming to the Driving Sustainability Conference in Reykjavik to be inspired, share ideas and create alliances. The forum, Sept. 16 to 18 at the Hilton Reykjavik Nordica, is designed to foster ambitious plans, realistic solutions and sustainable projects in surface transport.

Speakers this year include world-renowned visionaries and specialists, including Chris Bangle, former Chief of Design at BMW, who will be sharing his vision for urban mobility in 2050. Among leading players in renewable energy and mobility attending the event will be representatives of Tokyo Electric Power Company; Mitsubishi Heavy Industries; Toyota Motor Europe; Tesla Motors€™ Cristiano Carlutti, Vice President of European Sales and Operations; Landsvirkjun; the CHAdeMO Association; and Paolo Salvatore, Managing Director of CIAOTECH Srl (member of PNO Group). Futurist Rohit Talwar will moderate and provide a keynote on the timeline of mobility.

This year, the event has an additional day where companies and entrepreneurs will be assisted in matching their ideas with multinational projects, available grants and funding sources.

To register or learn more, log onto: www.drivingsustainability.org,

info@drivingsustainability.org, tel. +354-577-3200

Media contact: Hlynur Gudjonsson, Consul and Trade Commissioner

Consulate General of Iceland, 646 282 9360, c 917 575 6758

Berglind Johansen, berglind@drivingsustainability.org, +354 577 3200, c 354 861 2070

About Driving Sustainability 2010 Reykjavikk

The unique mix of international delegates includes companies, institutions, governments and individuals that want to help shape the future of personal mobility. Business people, politicians, entrepreneurs and enthusiasts in the areas of transportation and energy will meet to connect with international delegates, hear about the latest developments and be inspired by world renowned speakers. In the last three years, delegates from over 25 countries have attended the event.

About Driving Sustainability

Pollution, traffic and climate change are the greatest challenges faced by cities today. Cities are therefore under great pressure to control energy consumption, adopt new technologies and implement new policies. City leaders realize that change is not happening fast enough to meet benchmarks and therefore they are looking for sustainable and lasting solutions.

The Driving Sustainability Conference provides powerful insights, introduces practical, actionable solutions and removes barriers. The event sets the stage for action by fostering disruptive companies, public-private partnerships and fund raising for large and small projects alike. Speaker alumni include some of the greatest minds in the fields of transportation and energy and individuals that are currently being instrumental in changing the world of mobility.

About Iceland

Iceland is a country that generates 80% of its energy from renewable sources and ranks number one on the "Environmental Sustainability Index" list and is the ideal location where aspiring green cities can seek solutions, opportunities, partnerships and funding.

DS10 Reykjavik

FOURTH INTERNATIONAL CONFERENCE ON SUSTAINABLE MOBILITY SOLUTIONS!

SEPTEMBER 16-18, 2010 HILTON REYKJAVIK NORDICA , REYKJAVIK, ICELAND

For the fourth consecutive year, decision makers from around the world are coming to Reykjavik to be inspired, share ideas and create alliances. The Driving Sustainability forum is designed to foster ambitious plans, realistic solutions and sustainable projects in mobility. Speakers include world-renowned visionaries and specialists including Chris Bangle former Chief of Design for the BMW group, who will be sharing his exciting vision for urban mobility in 2050. Among leading players in energy and mobility presenting are Tokyo Electric Power Company, Mitsubishi Heavy Industries, Toyota, Tesla Motors, Landsvirkjun and the CHAdeMO Association.

For more information and registration go to: www.drivingsustainabilty.org "SMART day"

This year, the event has an additional day where companies and entrepreneurs will be assisted in matching their ideas with multinational projects, available grants and funding sources. Check out Saturday's agenda and SMART for details.

For inquiries please contact:

Berglind Johansen

berglind@drivingsustainability.org

Phone: +354 577-3200 Mobile:+ 354 861-2070

Contact Info: info@drivingsustainability.org, tel. +354-577-3200

Website : Consulate General of Iceland