From: Fresh Roasted Coffee
Published December 12, 2012 12:26 PM

All The Caffeine, But a Lot More Green

For countless people, a morning cup of coffee is the first thing we look forward to when it comes to starting the day. It tastes delicious, it gives you energy -- but there is a darker side to even the darkest roasts. Normal coffee roasting processes create issues such as water pollution, air pollution and unnecessary energy consumption. Thankfully for lovers of coffee and the environment everywhere, there are ways to get your morning pick-me-up without the guilt of not going green.

     Today's advancing technologies have allowed for radically new ways to minimize the environmental impact in the world of coffee production. Due to the staggering biodiversity values that are being threatened by the practice of harvesting coffee, the majority of coffee customers are unaware that 'Fair Trade' and 'Organic' is only half of the battle. An incredible and often unrecognized amount of work goes into the process of roasting coffee once it has been harvested and hulled. At this pivotal point in production, the notions of 'Fair Trade' and 'Organic' can go no further.

     At Fresh Roasted Coffee, we have invested in remarkable technology that eliminates the aforementioned dangers, ensuring that by-products like smoke and other volatile compounds never enter the atmosphere. Our roaster's patented Flavor-Lock Roast Process™ creates a closed-loop roasting environment, eliminating the need for an afterburner and producing a cleaner, brighter cup. The roaster uses intelligent controls to consistently produce the flavor our customers love roast after roast. The advanced controls enable our staff to check every detail of the roasting process, ensuring the highest quality. With no need for an afterburner, Fresh Roasted Coffee has been able to reduce our greenhouse gas emissions and energy consumption by up to 80%. Come read more about us at

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Website : Fresh Roasted Coffee

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