Winter 2008, Vol I

Sustainable Business Forum
Quarterly Media Review

in partnership with Environmental News Network

Corporate Social Responsibility | Ecological Footprint | Health and Wellness/Lifestyle | Supply Chain Management | Climate Change/Energy

Toyota to Halve Hybrid Price, Size for Next Prius

"When we went from the first-generation Prius to the second-generation, we did the same thing". Executive Vice President Kazuo Okamoto, in charge of Toyota's research and development, told reporters in Tokyo.

More …

Protecting Organic from GMO's - New Standards Proposed

pictureBaltimore, MD - A draft standard for verifying the non-GMO status of natural and organic foods was introduced at a meeting held at Natural Products Expo East in Baltimore in September. The Board members of the Non-GMO Project, an industry initiative to verify the non-GMO status of natural and organic foods, discussed the draft non-GMO standard.

Virgin Atlantic 747 to Test Biofuel in Early 2008

VirginBOSTON (Reuters) - British billionaire Richard Branson said on Monday his Virgin Group hopes to produce clean biofuels by around the start of the next decade and early next year will test a jet plane on renewable fuel.

Wal-Mart, Clinton Climate Initiative in Partnership

pictureNEW YORK (Reuters) - Wal-Mart Stores Inc said on Thursday it has partnered with the Clinton Climate Initiative to explore ways to use purchasing power to lower prices on "environmentally-friendly" technologies such as energy efficient building materials and lighting.

Working Assets Launches Mobile Phones with a Social Conscience

pictureSAN FRANCISCO – Working Assets today is adding progressive social change to it's mobile phone service. The well-known progressive oriented phone company has created something they call "CREDO Mobile". The idea is to expand its mobile business to a larger segment of socially conscious consumers through a mobile phone service aligned with their beliefs.

Nike, Converse Green Truck Fleet at LA, Long Beach Ports

pictureSACRAMENTO, CA – Nike, Inc. and its affiliate company Converse announced today that they would be switching a significant portion of their Los Angeles area harbor drayage fleet from diesel to new Liquefied Natural Gas (LNG) fueled vehicles. The “green fleet” announcement was made in conjunction with news that Nike has joined the Coalition for Responsible Transportation (CRT), a group advocating for policies and public/private partnerships that encourage the use of cleaner truck technologies in port communities.

World Series Goes Solar

pictureThe 103rd World Series is here, the Boston Red Sox and Colorado Rockies both swinging at a shot to become the next world champs. So what does this have to do with green business?

Kettle Chips Wins Leeds Gold with Wind, Sod and More

pictureBeloit, Wisconsin - Wind turbines, native prairie grasses and biodiesel conversion won for Kettle Foods the prestigious recognition for building the greenest food manufacturing plant in the U.S.. The U.S. Green Building Council today awarded the potato chip maker Gold level certification for Leadership in Energy and Environmental Design. The award recognizes Kettle's committment to minimizing the environmental footprint of its new factory in Beloit, Wisconsin.

A Sustainable Holiday Spirit, in Mason, Michigan

pictureIngham County, Michigan - The city of Mason, in Michigan has decided the spirit of the holidays includes the spirit of sustainability. And you'll see it brightly displayed on their holiday tree on the Ingham County Courthouse’s west lawn. For starters the city is replacing its incandescent holiday lights with energy-efficient LED Christmas lights.

NBC to Broadcast Major Green Themed Shows

pictureNEW YORK - NBC Universal is launching more than 150 hours of environmentally themed content encompassing all of their programming divisions across multiple platforms for the week of Nov. 4 - 10. The big media company is taking it a step further and greening its own operations worldwide.

Countrywide, Non-Profit Partner to Help Homeowners

pictureNEW YORK (Reuters) - Countrywide Financial Corp, the largest U.S. mortgage lender, and non-profit group Neighborhood Assistance Corp. of America said on Tuesday they are partnering to help borrowers stay in their homes.

Dunkin' Donuts Cuts Trans Fat from Menu

pictureNEW YORK - Restaurant company Dunkin' Brands Inc. said on Monday that all menu offerings in its Dunkin' Donuts restaurants will have zero grams of artery clogging trans fat by October 15 this year.

Video : IBM Reclaims Wafers

Commentary

What's Killing the Bees?

commentary

The author of this commentary is Paul J. Tukey, HGTV Co-Host & Executive Producer, Publisher, named by People, Places & Plants magazine the 2006 COMMUNICATOR OF THE YEAR by the American Horticultural Society, the author of The Organic Lawn Care Manual, National Spokesperson and the co-founder of safelawns.org.

Interview

Interview with Dr. Peter Gleick

Like global oil reserves, water supplies for a thirsty world have reached their peak. As the water crisis in the southeast has demonstrated, managing this finite, critical natural resource is now an essential task.

Book Review

book review Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

By Daniel C. Esty and Andrew S. Winston

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it.