The first environmentally-friendly, PTFE-free non-stick cookware sold out in out 4 hours during its live TV shopping debut. 24,000 pieces sold.
Aug 6, 2007 10:01
ST. PETERSBURG, Fla. -- The first environmentally-friendly, PTFE-free non-stick cookware, sold out in out 4 hours during the live TV shopping debut. 24,000 pieces sold.
"With GreenPan(TM), we are changing the future of cookware. This launch was the culmination of a remarkable year spent developing this incredible technology and applying it to everyday products," said HSN host Joy Mangano. "Consumer response was heartwarming and encouraging. People are trying to do their part for the environment and thinking towards the future!"
GreenPan(TM) cookware with Thermolon(TM) non-stick coating was developed in partnership between HSN and manufacturing company, GreenPan(TM) LTD. Thermolon(TM) is the first patented, ceramic-based nano non-stick coating that performs at high temperatures without deterioration. It is PTFE-free, and uses no PFOA in manufacturing, making GreenPan(TM) cookware "green" in manufacturing.
"The launch of GreenPan(TM) marked the best midnight "Today Special" hour during a weekday for HSN in the past two years," said Sandy Conrad, Senior Vice President of Merchandising, Housewares and Electronics. "We have been looking for ways to answer increasing consumer demand for environmentally- friendly home products; the debut of GreenPan(TM) is just a taste of what is to come in cookware, as well as other exclusive products sold on HSN.
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The advanced performance benefits of long-lasting GreenPan(TM) cookware make cooking and cleaning easier than ever, and specifically include:
-- High heat resistance: pots/pans are oven safe/stovetop safe to 850º
Fahrenheit, and tempered glass lids are oven safe to 420º Fahrenheit.
-- Scratch and abrasion resistance: no more worrying over flaking, peeling
or off flavors in your foods.
-- Superior non-stick release: surface does not breakdown or wear over
time, and is healthier because you don't need added butter, fat or oils
-- Even heat conductivity: throughout the surface and up the walls for even browning.
-- Heat-resistant, stainless steel handles: for convenient handling.
-- Lightweight yet incredibly durable: for easier handling and consistent
performance.
-- Dishwasher safe: easy to clean
In August, GreenPan(TM) will be available on http://www.hsn.com/, as well as in a nationwide infomercial featuring chef Todd English.
