Terruride Bluegrass Festival to Feature Renewable, Corn-Based Serviceware
TELLURIDE, Colo. Thousands of bluegrass music fans will converge upon Telluride, Colo. June 16 to 19 to hear leading acts such as Alison Krauss and Jewel perform at the annual Telluride Bluegrass Festival. Despite anticipated record crowds, however, festival goers will leave behind significantly less refuse than other events, thanks to an innovative approach to waste reduction that includes the use of corn-based plastic bottles, cups and plates.
"Preserving the pristine environments that serve as the backyard to our events is a responsibility we consider paramount to our success," says Steve Szymanski, vice president of Planet Bluegrass, which organizes the annual event. "Unfortunately, the use of recycling as the sole approach to waste reduction proved ineffective and inefficient - especially in Telluride where recyclables have to be trucked 200 miles."
Thanks to support from companies such as NatureWorks LLC and BIOTA Water, Planet Bluegrass has implemented an effective composting program. In 2003, the festival hauled 387 yards of trash and 257 yards of recycling and compost, which equated to 40 percent of the refuse being diverted from a landfill. The numbers were even better in 2004, when almost 50 percent of the festival's 487 yards of refuse were composted or recycled. Festival organizers hope to increase that number to 75 percent in 2005.
For the second year, the Telluride Bluegrass Festival will serve food and drinks in packaging made from NatureWorks(R) PLA, a plastic made 100 percent from corn. Because NatureWorks PLA comes from an annually renewable resource, it is compostable. In 2004, an estimated 41,000 meals were served with cups, plates and utensils made from NatureWorks PLA and compostable paper products during the bluegrass festival's four-day run - all of which was then composted by a local industrial composting facility.
"The music lovers who came to the festival in 2004 were excited to see the changes we made to reduce waste at the festival and couldn't believe the serviceware they were using was made from corn," says Szymanski. "Using corn-based NatureWorks PLA allows us to provide our guests a more natural, responsible packaging choice without compromising convenience."
The technology to produce NatureWorks PLA essentially harvests the starch stored in corn into natural plant sugars. The sugar is then fermented into lactic acid, which is used to create a clear plastic called polylactide (PLA) that can be shaped into a variety of bottles, containers, trays, film and other packaging.
In addition to the appeal of its sustainable source, NatureWorks PLA packaging has the flexibility to be disposed of in several manners, including recycling and composting, and fits most local waste disposal schemes. The material has been successfully composted in applications where that disposal method is desired and a commercial composting infrastructure is in place. NatureWorks PLA has been reviewed and certified by the Biodegradable Products Institute (BPI) and is listed as positive for compostable materials. The multiple disposal alternatives of NatureWorks PLA means it can play a key role in landfill diversion.
Based on Ouray, Colorado, BIOTA Water is the first company to bottle water in NatureWorks PLA. BIOTA Water is sold at select natural food stores and at gourmet supermarkets in Colorado, Nevada and California, and is also served at the Telluride Bluegrass Festival. It is available in three sizes: one-liter, half-liter and 12-ounce "STUBBY" bottles, all formed from NatureWorks PLA. The film labels on the bottle are also made of NatureWorks PLA. For more information about BIOTA Water, visit www.biotaspringwater.com.
Based in Minnetonka, Minnesota, with manufacturing facilities in Blair, Nebraska, NatureWorks LLC offers a family of commercially available polymers derived 100 percent from annually renewable resources with cost and performance that compete with petroleum-based packaging materials and fibers. The company applies its unique technology to the processing of natural plant sugars to create a proprietary polylactide polymer, which is marketed under the NatureWorks(R) PLA and Ingeo(TM) fiber brand names. For more information about NatureWorks PLA, visit www.NatureWorksPLA.com.
Source: Businesswire, Natureworks