From: Paul Geary, ENN
Published June 27, 2005 12:00 AM

124 Tractor-Trailers to Deliver Harry Potter and the Half-Blood Prince to the Barnes & Noble Warehouse

NEW YORK — Barnes & Noble, Inc. announced that the first U.S. shipment of the new J. K. Rowling book, Harry Potter and the Half-Blood Prince, lands today at its distribution center in Jamesburg, New Jersey. Between today, June 27, and the day of the book's release on July 16, Barnes & Noble expects to receive a caravan of 124 tractor-trailers weighing more than four million pounds and carrying Harry Potter and the Half-Blood Prince.


Barnes & Noble announced last week that it has received more than 750,000 pre-orders and expects that number to reach more than one million by the time the book goes on sale.


"Harry Potter and the Half-Blood Prince will be the bestselling pre-order book in publishing history," said Steve Riggio, chief executive officer of Barnes & Noble, Inc. "We expect more than three million customers will visit over 700 Barnes & Noble stores in the first 24 hours, and that the book will shatter all records. Our unparalleled distribution system will put this book in the hands of our customers all across the country and the world the minute it goes on sale."


Bloomsbury, the London-based publisher of the book, announced in February that it was printing the millions of copies of the book on Forest Stewardship Council accredited paper. Certification is attained through the use of environmentally-sound forestry practices, including not cutting old-growth trees.


About Barnes & Noble: Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 821 bookstores in 50 states. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com).


About The Forest Stewardship Council: The Forest Stewardship Council was created to change the dialogue about and the practice of sustainable forestry worldwide. This impressive goal has in many ways been achieved, yet there is more work to be done. FSC sets forth principles, criteria, and standards that span economic, social, and environmental concerns. The FSC standards represent the world’s strongest system for guiding forest management toward sustainable outcomes. Like the forestry profession itself, the FSC system includes stakeholders with a diverse array of perspectives on what represents a well-managed and sustainable forest. While the discussion continues, the FSC standards for forest management have now been applied in over 57 countries around the world.


About Bloomsbury: Bloomsbury Publishing is one of Europe's leading independent publishing houses with a valuable portfolio of intellectual properties, including the Harry Potter series franchise.


Source: Businesswire, Bloomsbury, Barnes & Noble, Forest Stewardship Council


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