Toyota Drops Price On 2008 Highlander SUV Hybrid, Options Galore, Only $33,700

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Toyota today announced manufacturer's suggested retail prices for the all-new 2008 Highlander Hybrid. All loaded up with new standard equipment and convenience features, the 2008 Highlander Hybrid base grade 4WD-i model will carry an MSRP of $33,700, a decrease of $190, or 0.6 percent over the previous generation comparably-equipped Highlander Hybrid.

TORRANCE, Calif. - Toyota Motor Sales U.S.A., Inc., announced manufacturer's suggested retail prices today


for the all-new 2008 Highlander Hybrid. With new standard equipment and convenience features, the 2008 Highlander Hybrid base grade 4WD-i model will carry an MSRP of $33,700, a decrease of $190, or 0.6 percent over the previous generation comparably-equipped Highlander Hybrid.


A best-in-class fuel economy and emissions leader, Highlander Hybrid with Hybrid Synergy Drive(TM) has been enhanced for power, roominess and economy in 2008. It is noticeably quieter, larger and smarter, with significantly improved versatility and ride comfort. The 2008 Highlander Hybrid will have one of the most comprehensive lists of standard safety features in the mid-size SUV class where safety is at the top of purchase considerations.


Highlander Hybrid will be offered in Base and Limited grades, powered by a 3.3-liter V6 with four-wheel drive with intelligence (4WD-i) that delivers an impressive 270 horsepower. Newly-added, technological innovation features such as an EV Mode, ECON Mode and Hybrid System Indicator assist the driver to enhance fuel economy and driving experience.


EV Mode allows the driver to operate the Highlander Hybrid in electric mode for a limited distance at low speeds, or in stop-and-go driving conditions. ECON Mode activates a throttle-control program that smoothes out throttle response; thereby, limiting excessive acceleration. A Hybrid System Indicator provides the driver with a visual guideline for optimizing fuel economy.


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Highlander Hybrid has an impressive list of standard safety features. It features seven airbags, including a driver's knee airbag and roll-sensing side curtain airbags for all three rows in addition to active headrests for the driver and front passenger and Direct Tire Pressure Monitor System.


As with all Toyota SUVs for the last three years, Highlander Hybrid will provide Toyota's STAR(TM) Safety system with Vehicle Dynamic Integrated Management, Vehicle Stability Control, traction control, electronic brake-force distribution, and brake assist as standard equipment.


Key standard equipment on the Limited model includes: three rows of leather-trimmed seats, multi-stage heated front seats, rear glass hatch, power rear door, AM/FM/six-disc in-dash CD changer, nineteen-inch alloy wheels, puddle lamps on outside mirrors, fog lamps and a third-row bench seat with foldable headrests for a flat rear cargo area.


A stand-alone backup camera with a 3.5-inch LCD multi-information screen, not tied to a navigation system, along with Smart Key System with Push Button Start are standard equipment on both grades.


The well-equipped Limited grade 4WD i-model will carry a base MSRP of $39,950, an increase of $3,400 or 9.3 percent.


The Highlander Hybrid will arrive in dealerships in early October.