From: Paul Geary, ENN
Published August 18, 2005 12:00 AM

EarthNews Radio: Triple Bottom Line

An emerging term in the business world is the "triple bottom line." Just what is the triple bottom line?


Jerry Kay spoke with Karl Ostrom, Executive Director of the Network for Business Innovation and Sustainability:



Listen to EarthNews Radio: Triple Bottom Line



Ostrom says that the triple bottom line refers to the need for sustainable businesses to provide benefits in three ways. It must have a benefit to the environment or the world at large; it must have a benefit to the community, through for instance living wages for employees; and of course it must make a profit.


In other words, the triple bottom line is doing business in a way that brings benefit to people, planet, and profit.


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To learn more about the Network for Business Innovation and Sustainability, visit its website: www.nbis.org.


Visit EarthNews Radio's home here at ENN often. Jerry Kay interviews environmentalists, and scientists, and activists on a wide variety of topics. You can find it at ENN Radio Network.


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