From: Reuters
Published November 28, 2007 02:57 PM

Discovery to make nature-themed video games

NEW YORK (Reuters) - Get ready for "Meerkat Manor: The Video Game." Discovery Communications is partnering with Activision Inc to make video games based on "Meerkat Manor" and other popular nature television shows, Discovery Chief Executive David Zaslav told the Reuters Media Summit on Wednesday.

Activision, the second-biggest U.S. video games publisher, will make the games for several game systems, with the titles tied to Discovery's Animal Planet channel, which is popular among children and teenagers.

Financial terms were not disclosed. The deal lets Discovery tap one of the fastest-growing segments of the entertainment industry, one that is seeing an explosion of games that appeal to younger and older players outside the core audience of teenage boys.

"We are really trying to get away from being a cable company and into being a content company," Zaslav said. Discovery Communications is owned by Discovery Holding Co, Advance/Newhouse Communications and its founder, John S. Hendricks.

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The nature games are expected to be released in late 2008.

Activision is riding high on strong sales of its original games like "Guitar Hero 3" but also has a strong portfolio of titles based on licensed properties such as "Spider-Man" and "Transformers."

(Reporting by Scott Hillis; editing by John Wallace)

(Click on http://blogs.reuters.com/category/themes/mediafile/ to see Reuters MediaFile blog)

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