As energy-saver, clothesline makes a comeback
TAKOMA PARK, Md. – The first website that encourages women to use the power of their purse to protect
the environment will launch this Earth Day (April 22, 2007) with a call for women to make a billion-dollar ecoimpact
in the marketplace.www.biggreenpurse.com is the cornerstone of a national Big Green Purse
campaign urging one million women to intentionally shift at least $1,000 of money they already spend to
products and services that offer the greatest environmental benefit.
“Women spend $.80 of every dollar in the marketplace,” said BigGreenPurse.com founder and CEO Diane
MacEachern. “We could be the most powerful force for economic and environmental change in the 21st century
if we focused our money where it could make the biggest difference.”
“It’s like putting a bright green ring in the nose of the big black manufacturing bull and pulling the bull in the right
BigGreenPurse.com prompts women to be “one in a million” by using their consumer clout intentionally to pressure
manufacturers to be green. The action is needed, MacEachern says, because “despite the growing awareness of
global warming and the threats we face from pollution, progress is still alarmingly slow.”
“Polluters fight environmental regulations and legislation with the ferocity of a category 5 hurricane,” she says.
“But for many of them, consumer dollars are their lifeblood. Women have the power to protect the planet if they
wise up to how they use their purses.”
According to research MacEachern has conducted over the past two years, women have not been as assertive
in the marketplace as they could be because they often don’t know what green products to buy; they don’t have
time to research the most eco-friendly options; or they find many green products too expensive.