From: , Green Progress, More from this Affiliate
Published December 3, 2007 08:43 AM

New Jersey Town Doubles Recycling Rates in One Week with the RecycleBank Program

Cherry Hill - NJ, RecycleBank, a rewards program that motivates people to recycle, has become the 27th municipality in the US to deploy the RecycleBank program. After just one week of collection, the town has already seen homes in the pilot program more than double the amount of waste being recycled.

RecycleBank motivates households and communities to recycle by rewarding each household for the amount they've recycled. RecycleBank measures the amount of material recycled and then converts the amount into RecycleBank Points that can be used at hundreds of local and national RecycleBank Reward Partners.

Cherry Hill was looking for an innovative way to combat the increasing cost of landfill fees while raising the city's curbside recycling rates. RecycleBank's program presented Cherry Hill the opportunity to dramatically increase recycling rates by offering its citizens rewards for recycling. After just one week of participation, there has been a 134 percent increase in recycling rates, with the amount of recyclables more than doubling from about 12 pounds per household to nearly 26 pounds.

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"The Township of Cherry Hill set a goal to become a more sustainable city by increasing recycling rates and lowering waste output," said Bernie Platt, mayor of Cherry Hill. "By collaborating with a partner like RecycleBank, we are able to bring this market-driven and proven recycling rewards program to Cherry Hill and are able to take a step forward in achieving our goals."

Cherry Hill residents can redeem their RecycleBank Points with national RecycleBank Reward Partners like Coca-Cola, IKEA, Starbucks, Dick’s Sporting Goods and Whole Foods, as well as with local Cherry Hill retailers such as ACME, Norma's, Erlton Bike Shop and Pat's Pizza. Many local and national retailers recognize the value of partnering with an environmentally friendly and market-driven company like RecycleBank. The exposure reward partners gain to RecycleBank households helps to form customer loyalty and repeat business. Additionally, households recognize the value of shopping with retailers that believe in the importance of environmental initiatives.

"As RecycleBank continues to expand into larger municipalities like Cherry Hill, our vision to preserve the environment one home at a time becomes more and more of a reality," said Ron Gonen, CEO of RecycleBank. "Cherry Hill realizes the value that RecycleBank brings to communities by helping them achieve their environmental goals and save thousands of dollars on landfill fees."

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