Green Energy Participation Rates on the Rise

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ATLANTA - New research reveals some good news for utilities around fee-based green power programs: More customers are participating than ever before.

ATLANTA - New research reveals some good news for utilities around fee-based green power programs: More customers are participating than ever before.

In 2005 and 2006, the average residential customer participation rate in premium renewable energy programs was about 1%. In 2007, that has risen to almost 2%, according to Chartwell's recent Residential Products, Services & Programs Data Summary & Report 2007, based on phone or online surveys with 88 North American utilities.

Other survey findings reveal that the days long hoped for where customers would purchase energy efficient appliances without rebates are not yet here. More utilities than ever offer energy efficiency rebates, and more customers take advantage of those rebates. Investor-owned utilities - the least likely to offer rebates in 2004 - are most likely to offer rebates in 2007.

A free table of contents and summary of the report can be obtained from Senior Research Analyst Jennifer Allen at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Chartwell Inc. is a specialized information provider that facilitates knowledge exchange among utility professionals responsible for management practices and technology solutions. Chartwell publishes best practices case studies, quantitative research and electronic newsletters, and hosts conferences and other events for utility professionals. For more information, visit www.chartwellinc.com.

Source: Chartwell Inc.