ENN Twitter
Coke billboard in Times Square goes Green
Maybe it’s the regime change in Washington, a phone call from Mayor Bloomberg, or perhaps green is testing better with focus groups, for whatever reason corporate America is edging towards green.
ADVERTISEMENT
Coca-Cola is leading the charge to make that canyon of brain-numbing advertising, Times Square, a little more energy efficient. When that new Waterford Crystal ball (now lit by 32,000 eco-friendly LED bulbs) drops in Times Square this New Year’s Eve it will be surrounded by a collection of billboards that will soon all be lit by wind power. The “greening” of the Coca-Cola billboard (Coke’s is the first) and the billboards on three neighboring buildings will save an estimated 1,866 metric tons of carbon dioxide each year. Building management and ConEdison’s Solutions are facilitating the change.
