From: CBC News
Published April 16, 2009 09:57 AM

Attention shoppers: beware of false eco-claims

More consumer products are claiming to be environmentally responsible, but nearly all of them make at least one claim that is unverifiable, according to a study released Wednesday.

TerraChoice, an environmental marketing agency with offices in Ottawa and Philadelphia, says more than 98 per cent of the products it surveyed committed at least one of the "seven sins of greenwashing."

"The good news is that the growing availability of green products shows that consumers are demanding more environmentally responsible choices, and that marketers and manufacturers are listening," TerraChoice president Scott McDougall said in a release.


"The bad news is that some marketers are exploiting consumers' demand for third-party certification by creating fake labels or false suggestions of third-party endorsement."

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