From: PR Newswire
Published June 1, 2009 10:19 AM

Artists and Athletes Inspire and Empower Fans to Help Plant Seven Billion Trees by the End of 2009

SAN FRANCISCO, June 1 /PRNewswire/ -- Inspired in part by pop culture heroes from an earlier era who used music and mass media to spawn social and political activism, mokugift, through its Artists and Athletes Program, is leveraging the latest Internet technology to rally support for an issue of the utmost urgency: combating climate change. Launching on World Environment Day (June 5), the innovative program enables fans to join with their favorite artists and athletes to plant trees via mokugift.com. (Moku means tree in Japanese.)

Organized by the United Nations Environment Programme (UNEP), World Environment Day 2009 (theme: 'Your Planet Needs You--Unite to Combat Climate Change') will focus attention on a global tree-planting drive that is part of larger awareness-raising campaign leading up to a crucial climate policy meeting in Copenhagen, in December 2009. Through its "Plant for the Planet: Billion Tree Campaign," UNEP is appealing to global citizens to achieve the goal of planting seven billion trees--roughly one tree for every living person on the planet--by the end of 2009.

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An official partner of UNEP, mokugift not only empowers people to participate in the Billion Tree Campaign, it also provides the tools to inspire others to participate. Tree planting is an easy first step to a more environmentally responsible lifestyle, and Mokugift enables anyone concerned about climate change--even those lacking access to planting space--to make a difference. Mokugift.com fosters global environmental solidarity by letting everyone see how their actions inspire their friends, and friends of friends, to take part in the Billion Tree Campaign.

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