From: NewScientist
Published July 16, 2009 10:39 AM

First 'climate friendly' labels appear on foods

SWEDEN is to become the first country to slap "climate-friendly" labels on food products. The hope is that the labels will prompt consumers to buy greener products, but there are worries that some companies may use the scheme to "greenwash".

A small milk producer north of Stockholm is expected to be the first company to sport the "climate-certified" tag. One way it cut its use of energy and nutrients was by switching from chemical-based fertilizers to manure.

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The scheme is voluntary and firms must prove they have reduced greenhouse gas emissions in order to earn a label. "The only thing we're guaranteeing is that improvements have been made," says Anna Richert, an adviser to the Federation of Swedish Farmers (LRF), and head of the team developing the criteria for labeling products. "This could mean reductions in emissions of anything from 5 to 80 per cent."

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