Chocolate Goes Green: Kraft Rolls out Sustainable Sweet Treats
Kraft Foods recently announced it is launching a type of chocolate derived from sustainable cocoa farming. The premium dark chocolate, Cote d’Or, contains cocoa from farms that meets Rainforest Alliance Certified standards.
Partnering with various businesses, organizations and associations, the Rainforest Alliance encourages the use of sustainable cocoa farming practices which not only help the environment, but help with working conditions. Certification is awarded by an independent international company based on 10 specific ecological, social and economic criteria. Kraft has been working with the Rainforest Alliance since 2005.
More than 3,000 cocoa farmers in six communities have learned sustainable agricultural practices. By using such measures, the farmers have healthier crops and higher productivity, resulting in a higher income and better living condition for families. Other benefits in using long-term sustainable practices include the fair treatment and good working conditions for workers, protection of wildlife, water conservation and prevention of the destruction of the rainforest. A win-win for all!