Far From Trashy: Atayne Athletic Apparel Made from Used Materials
Who knew a red shirt would become a life-changing event for Jeremy Litchfield? On a hot and humid morning back in 2007, Litchfield went out for a run. Wearing a brand new performance t-shirt, the runner was gearing up for an upcoming marathon. By the time he finished his morning jaunt, red stain from his new shirt covered his shorts, socks, shoes and lower body.
Concerned about the red dye on his body, Litchfield began researching performance apparel. It became clear that the apparel contained products that were potentially harmful to the environment as well as people. He discovered the material was often treated with chemicals, heavy metals and was not biodegradable. According to Litchfield, that red shirt he was wearing that muggy morning also included dioxins, AZO dyes and nearly one-tenth of a gallon of petroleum, among other things. Frustrated and wanting to make a difference, Litchfield quit his day job and launched Atayne, despite knowing nothing about performance sportswear.
"Inspiring positive social and environmental change through the power of active lifestyles," Atayne takes people’s trash — old garments, footwear, race numbers and plastic bottles — and recycles them into high performance athletic and outdoor gear. The company does not use harmful chemicals or treatments to enhance the materials. And in an effort to encourage hang drying, a handy hang loop is included on the back of Grind T tops. Supporting local jobs, all Atayne products are manufactured in North America.
Photo credit: Greenacres.org