From: Liza Casabona Women's Wear Daily, Organic Consumers Association, More from this Affiliate
Published February 1, 2010 06:50 AM

Organic Beauty Products Claims Challenged

A handful of personal care companies are looking to the U.S. government to clarify regulations for organic labeling and advertising claims.

Dr. Bronner's Magic Soaps, Intelligent Nutrients, Organic Essence and the Organic Consumers Association filed a complaint with the U.S. Department of Agriculture's National Organic Program on Jan. 14 against 13 personal care companies they alleged have made false organic claims on their products.


Companies named in the complaint include some of the better-known natural beauty brands, specifically Hain Celestial Group's Jasön Pure Natural and Organic and Avalon Organics brands; Kiss My Face Corp.; Levlad LLC's Nature's Gate Organics; YSL Beauté Inc.'s Stella McCartney Care 100% Organic Active Ingredients, and Organic Wear, made by Physicians' Formula Holdings.

The complaint specifically went after products that have the word "organic" in their product name but which don't use a single certified organic product in their formulation, said Alexis Baden-Mayer, political director for the Organic Consumers Association.

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