From: Icicle Networks
Published May 16, 2006 12:00 AM

On Beyond Organic -- Food Marketing & Kids



According to the Institute of Medicine, $10 billion a year is spent marketing food to children. How many of those dollars are put toward healthy food messaging?


If you’re a parent you probably guessed it’s only a fraction compared to the huge sums junk food manufacturers are spending on everything from product tie-ins (aka marketing) to ... wait for it ... “eatertainment.”


Join host Jerry Kay, as we talk about food marketing with Susan Linn, author of a recent book on marketing to children. We’ll also hear how a group of former teachers is building healthy lesson plans for elementary schools.


The Beyond Organic one-hour radio show airs every Wednesday at 10 a.m. (PST), reaching thousands of listeners across North America via traditional radio stations, satellite radio, webcasting and podcasting. Shorter segments are rebroadcast on the CBS Radio Network and Armed Forces Radio. For information on this week's guests and to tune in, visit www.BeyondOrganic.com. You can also listen at www.iciclenetworks.com and www.wisdommedia.com.


The show was created by Straus Communications, and is produced in association with Icicle Networks and the Environmental News Network.


Source: Icicle Networks


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