From: Editor, World Wildlife Fund
Published July 18, 2011 08:46 AM

WWF and Kimberly-Clark Corporation Announce New Global Commitment to Responsible Forestry

Sabah, Malaysia: Paper giant Kimberly-Clark is to expand its participation in the Global Forest & Trade Network (GFTN), a WWF initiative to eliminate illegal logging and conserve the world’s most valuable and threatened forests.

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In a joint announcement at the GFTN's 20th Anniversary Reception at the Forest Stewardship Council (FSC) General Assembly meeting in Sabah, Malaysia, Kimberley-Clark said it will now include its worldwide operations in the initiative, building on its existing GFTN membership in select countries.

The participation scope now includes all wood fibers sourced for all of the company’s products sold globally in the Personal Care, Consumer Tissue and Kimberly-Clark Professional businesses.

"Given its breadth of product offerings and market influence, we commend Kimberly-Clark's leadership in pushing the pulp and paper industry toward more responsible sourcing practices," said Kerry Cesareo, Managing Director of Forests in WWF-US.

"Our collaboration will improve forest management, reduce impacts from production, and help protect the forests and habitats at the core of our mission. And Kimberly-Clark can offer consumers responsible alternatives for tissue and personal care products. This shows the true power of collaboration."

"At Kimberly-Clark, we believe what is good for business must also be good for the planet," said Suhas Apte, Vice President, Global Sustainability, for Kimberly-Clark. "As the largest tissue manufacturer in the world, we are committed to responsible fiber sourcing. Expanding our work globally with WWF and the GFTN is an important way K-C can be part of the solution to the sustainability challenges our world faces."

As part of its participation in GFTN, WWF and Kimberly-Clark will collaborate to realize Kimberly-Clark's commitment to have 100 percent of its virgin wood fiber sourced from certified suppliers by 2015. This commitment includes a preference for the Forest Stewardship Council (FSC) certification, which best meets WWF key requirements for protecting environmental, social and economic values essential to maintaining priority forests.

Article continues: http://wwf.panda.org/wwf_news/?uNewsID=200990

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