From: Matter Network, Clean Techies, More from this Affiliate
Published August 29, 2011 12:09 PM

Plug-in Electric Vehicle Sales Need a Shake-up

Although it’s only August, the electric vehicle market has the feeling of coming into the home stretch for the year. We have seen the race for plug-in electric vehicle (PEV) glory boil down to the Leaf and Volt this year, with the Volt sputtering a bit earlier than expected. We have seen numerous delays pushing new launches back months (I am looking in your direction, Coda, Fisker, Ford, and Toyota). All of this has left the PEV market feeling a bit underwhelming for 2011. Particularly when you consider that the President has given the market a goal of 1 million PEVs on the road in four and half short years — 8,000 down, 992,000 sales to go.

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You can probably see where I am going with this. My colleague John Gartner and I recently completed the forecasts for PEVs and expect that the U.S. market will reach 667,000 PEVs sold by 2015. In fact, we anticipate that the goal of 1 million vehicles is almost slipping out of reach at this point without substantial shake up in the market in the next couple years. What do I see as the potential market shake-ups?

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