From: CleanTechies Guest Author , Clean Techies, More from this Affiliate
Published September 1, 2011 11:46 AM

Energy Efficiency is So In Right Now

In the movie The Social Network, Facebook founder Mark Zuckerberg doesn’t want ads on an early version of his social network; he understands that first and foremost, his site has to be cool. And ads, he says, aren’t cool. Unlike Zuckerberg (well, at least in the beginning), the energy efficiency industry hasn’t quite grasped the value of being cool. It’s an industry that hopes to be popular because it’s right, and it uses less-than-sexy language like demand-side management and load following device to describe itself. Sure, being “green” seems to have taken off, but when it comes to efficiency, well, it’s hard to build a cool brand around an industry that so loves its technical jargon.

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Luckily, the industry is beginning to wake up. This week and next we’ll take a look at how the energy efficiency industry is working on its cool factor. No pun intended.

Gadgets like portable music devices, smart phones and cameras have long been must-haves for the it crowd. And next, charging them in unique and efficient ways will be the rage.

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