World's first consumer standard label for wind power launched
The technical standard for the first global consumer label for companies to buy wind power and other clean renewable energy has been launched today. The program is backed by companies including WWF, Vestas Wind Systems, the Global Wind Energy Council (GWEC), the LEGO Group, Bloomberg and PricewaterhouseCoopers. Effective from today, the WindMade standard allows interested entities to apply for use of the label to communicate the share of wind power and other renewable sources in their overall power consumption demand.
"WindMade is the first eco-label supported by the UN Global Compact," said Georg Kell, Executive Director of UN Global Compact. "It is fully aligned with our mission to promote greater corporate sustainability as the critical business contribution to sustainable development. As a tangible and meaningful consumer label, WindMade can go a long way in advancing the use of renewable energy around the globe."
The WindMade standard specifies the requirements for the use of the WindMade label, requiring participating companies to source a minimum of 25 per cent of their electricity consumption from wind power.
The wind energy share can be procured through a company-owned wind power generation facility, a long-term Power Purchase Agreement for wind power, or the purchase of high quality Renewable Energy Certificates approved by WindMade.