From: Akhila Vijayaraghavan, Triple Pundit, More from this Affiliate
Published June 7, 2012 08:03 AM

Sustainable Packaging goes upscale

Packaging has always been a bone of contention for cosmetic companies. With sustainability standards increasing, most companies are wanting to use more sustainable packaging material. Major companies like Chanel, Coty, Avon, L'Oreal Group, Mast Global and Estee Lauder are now inaugural members of an initiative created by the American Institute of Chemical Engineers’ Institute for Sustainability that aims to find ways to work with suppliers, retailers and customers to advance sustainable packaging.

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The Environmental Leader reports that the Sustainable Packaging Roundtable, which kicked off last month, will focus on how to drive and measure progress in sustainability. Cosmetic companies are becoming more aware of sustainable packaging and are incorporating this into their CSR initiatives. Companies that are involved in the roundtable agree that packaging should reflect design, reuse and recovery rather than the traditional reduce and recycle approach.

New York held the Sustainable Cosmetics Summit in May which highlighted some of the issues the roundtable plans to address. The summit specifically talked about the need to increase the use of sustainable packaging and also to improve measurement techniques for the environmental impact of products. The summit also explored sustainable cosmetics and especially paraben-free formulations.

Model applying makeup via Shutterstock.

Read more at ENN Affiliate TriplePundit.

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