Think Different: Apple and conservation
April 17, 2015 07:14 AM - Andrew Burger, Triple Pundit
Marking a precedent-setting conservation partnership, Apple and the Conservation Fund will purchase two large areas of working forest, the organizations announced on Thursday. The move is expected to conserve “more than 36,000 acres of working forestland in Maine and North Carolina, ensuring these forests stay forests and any timber on the land is harvested sustainably,” the partners said in a joint announcement.
This initial purchase of U.S. working forestland marks “the beginning of a worldwide effort, one that represents a new approach as it reassesses its impact on the world’s paper supply chain,” Lisa P. Jackson, Apple’s vice president of environmental initiatives, and Larry Selzer, president and CEO of the Conservation Fund, wrote in a Medium op-ed. Prior to joining Apple, Jackson led the U.S. EPA as President Barack Obama’s EPA Administrator from 2009 to 2013.