Orangutan as fashionista
December 3, 2013 09:36 AM - Nicole Rycroft, The Ecologist
"Do you have these pants in black?" a question generally heard from the changing rooms of clothing retailers. However over the coming months more of the queries that you'll hear echoing in boutiques and malls will be, "Is this shirt made from Orangutan or Caribou habitat?" Canopy, an environmental not-for-profit organization dedicated to protecting the world's forests, species and climate recently launched a campaign to ensure endangered forests do not end up in clothing. Rayon, viscose and modal fabrics are made from pulped trees. Canopy is raising awareness that much of today's fast fashion and haute couture comes at a cost to the forests we love.