From: Roger Greenway, ENN, ARKive.org , More from this Affiliate
Published August 14, 2010 03:44 PM

ARKive.org – Discover the world’s most endangered species

ENN is proud to announce our newest affiliate, ARKive. ENN partners with leaders in environmental and sustainability issues to bring you cutting edge news to help you stay up to date on the important issues of the day. Endangered species are being impacted by deforestation and development on every continent. Most people have only a limited idea of just how many species are endangered, what they look like, what habitats they need to survive, and what we can do to help them stay around a little longer, or perhaps, rebound enough to no longer be endangered.

Wildlife films and photos are vital weapons in the battle to save the world's endangered biodiversity from the brink of extinction. So, with the help of the world’s best filmmakers, photographers, conservationists and scientists, ARKive is creating the ultimate multimedia guide to the world's endangered species.

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In a world in which a species becomes extinct every 20 minutes, films, photographs, and audio recordings may soon be all that remain of these species. However, until now, this valuable imagery has been scattered throughout the world in a wide variety of private, commercial and specialist collections, with no centralized collection, restricted public access, limited educational use, and no coordinated strategy for its long term preservation.

ARKive, a unique global initiative, is now putting that right by leading the "virtual" conservation effort to find, sort, catalog and digitize threatened species multimedia. Contributed by the world’s most prestigious photographers and filmmakers such as National Geographic, the BBC (and more than 5,000 others), much of this media would otherwise be unavailable to the public — but ARKive is making it freely accessible through one centralized digital library at www.ARKive.org to build environmental awareness.  This multimedia is being preserved and maintained in a secure media vault, providing a digital safe-haven for the benefit of future generations.

As an official partner of the IUCN's Red List of Threatened Species™, the ARKive team is in the process of creating dynamic online multimedia profiles of all 17,000+ plants, animals, insects and fungi most at risk of extinction. These profiles offer great detail in easily understandable language on each species -- including facts and status, description, range and habitat, threats to conservation, and more, bringing scientific names to life and showing why each species is special. Visitors can also learn about the groups and individuals working to conserve each endangered plant and animal. These multimedia species profiles are a valuable educational resource and conservation tool in the fight to raise awareness of the thousands of species on the brink of extinction. ARKive’s supporters include Dr. Sylvia Earle, Sir David Attenborough, Dr. E. O. Wilson, and numerous other conservationists and scientists from around the world.

We invite you to visit www.arkive.org to explore for yourself the wealth of information, compelling imagery, and rich interactive tools which make ARKive such a compelling resource. If you have imagery of an endangered species, we'd like to hear about it. Or please consider making a donation to the ARKive project, and don't forget to explore ARKive's many thousands of wildlife videos and photos, and tell everyone you know about ARKive’s search for the world's most endangered species.

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