On September 26th at the LCA XII Conference, MIT graduate and co-founder of a start-up in the promising new field of "big data," publicly unveiled an innovative approach at product sustainability analysis, saying that it will "literally turn the current approach upside down." The innovation and its algorithms were developed by a team of MIT researchers looking for a way to put environmental impact data into the hands of companies large and small, so that they can obtain rapid and accurate guidance for dramatically reducing energy costs and simultaneously become more sustainable. "I heard Alex speak and I thought to myself, the next wave of innovation in this field is coming," said Yann Risz, the Vice President of Strategy and Environmental Finance of leading corporate energy management company Enviance. This year's theme for the conference was "Life Cycle Thinking, Life Cycle Living," making the perfect venue for the product's launch, because of the focus on being a practical and more rapid solution to product footprinting. The primary focus of their "Footprinter" product is overcoming a barrier that has frustrated sustainability analysts and made the cost prohibitively high for most companies: large amounts of detailed data collection.
>> Read the Full Article