Sex sells everything from diet products to car tires, but Mexican authorities have found a new use for posters of scantily dressed young women: protecting endangered sea turtles.
MEXICO CITY — Sex sells everything from diet products to car tires, but Mexican authorities have found a new use for posters of scantily dressed young women: protecting endangered sea turtles.
An advertisement campaign featuring an Argentine model casting a sexy gaze is to be launched in September in the southern state of Guerrero to dispel myths that sea turtle eggs are an aphrodisiac, environmentalists said Thursday.
"My man doesn't need turtle eggs. Because he knows they don't make him more potent," reads the poster, aimed at stopping poachers from stealing eggs.
Every year, tens of thousands of turtles come ashore to lay their eggs on Mexico's Pacific and Caribbean beaches. Many fall prey to poachers who kill the females, extract the eggs from their wombs and sell them as a supposed aphrodisiac.
But the posters have outraged a government body defending women's rights, which says using images of women to raise consciousness is degrading, even if it is for a good cause.
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Earlier this month, poachers bludgeoned and chopped to death some 80 protected Olive Ridley sea turtles for their eggs and left their shells scattered on a Pacific beach in Mexico.
Source: Reuters
