One company has for 20 years followed the now-popular strategy of pursuing the "double bottom line": not only profit, but social goals as well. Jerry Kay spoke to Lisa Pike, the Director of Environmental Programs at Patagonia.
One company has for 20 years followed the now-popular strategy of pursuing the "double bottom line": not only profit, but social goals as well.
Jerry Kay spoke to Lisa Pike, the Director of Environmental Programs at Patagonia:
Pike says Patagonia has a longstanding tradition of educating people about the importance of environmental protection. Since 1985 the company has worked on many issues, such as removing dams on the Snake and Columbia Rivers, the dangers of genetically modified organism, and preservation of public lands.
Visit EarthNews Radio's home here at ENN often. Jerry Kay interviews environmentalists, scientists, and activists on a wide variety of topics. These 90-second spots are information-packed and will really make you think. You can find them at ENN Radio Network.
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