The Future of Publishing?

Typography
Magazines are being printed in volumes every day, and the sheer bulk in waste is staggering. Time magazine prints more than four million copies a year, all in a slick glossy format that has not always been recyclable. But now, a technological gadget could provide a means for curbing the amount of glossy magazines that are produced–and therefore the number that end up in landfills.

Magazines are being printed in volumes every day, and the sheer bulk in waste is staggering. Time magazine prints more than four million copies a year, all in a slick glossy format that has not always been recyclable. But now, a technological gadget could provide a means for curbing the amount of glossy magazines that are produced–and therefore the number that end up in landfills.

Apple is bringing the iPad to the world on April 3rd, and as usual for Apple, it is being delivered with a lot of hoopla and plenty of pre-orders. However, this device is different from past debuts in that its strengths may not be the device itself, but rather the deals and the support surrounding it. To be more precise, Apple has been working with major publishers to bring their wares to the device.

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As Information Week reports, Time and other major magazines will offer digital versions, served up on the device. Publishers are hoping the iPad will bring back declining readership and ad sales–and Time has already lined up Unilever, Toyota, and Fidelity Investments for ad space placement. The cost for an ad in an iPad issue? A cool $200,000.

One of the things attracting the print media giants is the iPad’s dynamic and colorful display, which will allow advertisements to really sing and transcend the printed page. You can expect to see interactive ads, incorporating user-generated and sport videos. These new ads should be a hit with young viewers, who have been exposed to interactive TV and video games for most of their lives.

Article continues: http://www.triplepundit.com/2010/03/apple-ipad-magazine-landfill/