Pet Ecology Brands, Inc. announced that its Scientific Professional Cat Litter has been named one of 2005's Best New Products and has received the Pet Product News Editor's Choice Award.
DALLAS — Pet Ecology Brands, Inc. announced that its Scientific Professional Cat Litter has been named one of 2005's Best New Products and has received the Pet Product News Editor's Choice Award. Pet Ecology was notified of the award at the H.H. Backer Associates 2005 Christmas Trade Show held this past weekend in Chicago.
According to Pet Product News, criteria for the award include practical, innovative and well-designed solutions to pet owners' needs. PPN's editorial board reviews thousands of new products each year in their search for outstanding new products for pets. Select products are tested and evaluated for best performance, exceptional features and distinct points of difference. The Editor's Choice Award is then presented to those products deemed best pet products of the year.
Deborah Evans, Pet Ecology's Director of Marketing, stated, "We are delighted and honored to receive this award from Pet Product News, and we believe that this is validation of the significant efforts that we have spent developing what we consider to be an exceptional litter that addresses the concerns of the cat owner."
Jane Lorenzen, COO for Pet Ecology, commented, "Our litter has been recognized as a product that is a quantum leap in an industry that has relied on traditional products year after year. We believe our Scientific Professional(TM) Cat Litter was selected for its unique attributes and the health benefits provided by our patented sickness-indicating formula. We are not only pleased with the award that we have received, but also the response to our products from the retailers and distributors that visited with us at the Backer show. We will be announcing early next week the early October results of our national rollout, which include the results from the Backer show."
The 2005 Editor's Choice Awards will be published in the December issue of Pet Product News.
About Pet Ecology Brands, Inc. (Pink Sheets:PECB): Pet Ecology Brands, Inc. has developed a patented cat litter that destroys urine odor, clumps and is earth-friendly. The litter is ultra-lightweight and convenient to use (3 lbs works like 21 lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health.
Pet Ecology's K-9 Fat Free Dog Treats(TM) are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases, to circulatory and immune system issues.
Source: Business Wire, Pet Ecology Brands
