From: Jim Butler for, Green Lodging News, More from this Affiliate
Published October 11, 2007 01:59 PM

Why the SEC May Make You Go Green

The Securities and Exchange Commission (SEC) may soon be pushing the green bandwagon. Technically, most SEC disclosure guidelines or rules only require “disclosure.” They do not impose substantive regulation. But SEC guidelines tend to set the disclosure standards for state laws, and establish industry standards for fair disclosure. And frequently the bright spotlight of disclosure focuses such intense attention on particular issues, that it changes behavior as effectively as a substantive regulation. That might well become the case with “green.”

Here is what is happening: Investors and government officials are urging the SEC to adopt guidelines requiring public companies to report the risks of climate change to their business. My partner, Cathy Holmes, reports that on September 18, 2007, a prominent group of state officials, state pension fund managers and environmental organizations filed a petition with the SEC, requesting it to adopt guidelines requiring all public companies to disclose the risks of climate change to their business and the actions they are taking to mitigate those risks.

According to the 115-page petition, signed by the state treasurers, attorneys general and other state officials of California, New York, Florida, North Carolina, Oregon, Vermont, Rhode Island and Maine, and several state pension fund managers: “Climate change has now become a significant factor bearing on companies’ financial condition. . . . Investors are looking for the companies best positioned to avoid the financial risks associated with climate change and to capitalize on the new opportunities that greenhouse gas regulation will provide.”


Investors with more than $45 trillion want to know the details. If the list of states signing the petition did not get your attention, consider that the petition points out that: “Interest in climate risk is not limited to investors with a specific moral or policy interest in climate change; it now covers an enormous range of investors whose interest is purely financial.”

Investor Clout is Substantial

As examples, the petition cites the Carbon Disclosure Project, representing investors with $41 trillion in assets who participate in annual requests for climate risk information from corporations, and the Investor Network on Climate Risk, representing more than $4 trillion in assets, that has previously requested SEC action on climate risk disclosure.

The petition includes an extensive appendix of statements by world financial and industry leaders recognizing the critical importance of climate risk to specific industries and the global economy at large. One such quoted report was issued by Marsh in 2006, stating that climate risk cuts across almost every industry in every corner of the world, including, among many others, tourism and hospitality. What do these investors want to know?

Investors want to know, the petition urges the SEC, how fully (if at all) companies are taking climate change into account in making their strategic business decisions. Investors want to identify, and invest in, companies that are “out front” in responding to climate risks and opportunities, and to avoid firms that are behind the curve.

The petitioners note that companies that do not have in place policies for reducing emissions face serious reputational risks, noting that organizations and news media are now publishing scorecards detailing the climate-related practices of major retail organizations, with the goal of influencing consumer purchasing habits. Conversely, companies have the potential to build positive images with consumers and gain a competitive edge if they enact climate friendly policies.

New Disclosure Guidelines Proposed

To give investors the information they need, the petition signers urge the SEC to adopt guidelines that require all public companies to disclose information on:

• Physical risks associated with climate change that are material to the company’s operations or financial condition;
• Financial risks and opportunities associated with present or probable greenhouse gas regulation; and
• Legal proceedings relating to climate change.

The SEC has not yet responded to the petition, but the collective strength of its signers and the weight of the evidence provided in the petition make it all but certain that the SEC will take some action in the near future to require U.S. public companies to provide more information on their climate change policies and risk analysis.

What does this mean and why is it important? The first step in solving a problem is to recognize it and quantify it, then focus attention on it. This is being driven by investors with more than $50 billion in investments who want to protect their investments and who believe this information is critically important. In case anyone thinks that going green is still optional, this unprecedented effort is probably a good indicator of what the capital markets will all be demanding in the very near future.

Going green is no longer something for activists. Laws like California’s recent AB 32 (viewed as something of a model or harbinger of things to come elsewhere) mandates what amounts to a 20 percent reduction in greenhouse gases in the next 12 years. By forcing increased use of alternate energy sources, cleaning up and reducing current emissions and setting up an environment for carbon credits, the costs of energy are certain to go up significantly.

Early adopters will harvest the tax, entitlement and other economic incentives, have more valuable assets, and minimize obsolescence that will challenge the stragglers. And now the bright sunshine of disclosure looks likely to reveal all the real costs of not going green. This is another wakeup call to understand the economic case for going green.

Jim Butler is recognized as one of the top hotel lawyers in the world. He devotes 100 percent of his practice to hospitality, representing hotel owners, developers and lenders. Jim leads JMBM’s Global Hospitality Group®—a team of 50 seasoned professionals with more than $40 billion of hotel transactional experience, involving more than 1,000 properties located around the globe. In the last five years alone, Jim and his team have assisted clients with more than 90 hotel mixed-use projects all over the world. Jim is the author of He can be reached at (310) 201-3526.

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