From: General Mills, Justmeans, More from this Affiliate
Published April 4, 2012 08:25 AM

General Mills Releases 2012 Global Responsibility Report

General Mills today released its 2012 Global Responsibility Report, detailing the company’s progress in the areas of health, communities and environment.  The 2012 report can be viewed or downloaded at

Highlights from General Mills’ efforts to nourish lives around the globe this past year include:

  • Reaching the halfway mark toward achieving three of the company’s 2015 global sustainability goals: water, solid waste and packaging. General Mills is more than 50 percent of the way to achieving a 20 percent reduction in its water usage rate and a 50 percent reduction in its solid waste generation rate.  In addition, the company has improved the packaging for 27 percent of its sales volume –more than halfway toward the 40 percent goal.
  • Leveraging Continuous Improvement and Holistic Margin Management to make General Mills’ plants more efficient and environmentally friendly. By eliminating non value-added processes, labor and materials, and focusing on what matters most to our consumers, these strategies have helped minimize cost, reduce waste and drive the company’s environmental performance – while helping to keep our products affordable for consumers.


*Achieving a new record for improving the health profile of General Mills’ products. The company improved the health profile of products representing nearly 25 percent of its U.S Retail product sales in fiscal 2011. Since 2005, more than 600 of General Mills’ U.S. products have been nutritionally improved by adding whole grain, fiber or vitamins, reducing calories, fat, sugar or sodium or through other health enhancements.

* Delivering more whole grain than any other single ingredient in every Big G cereal. Whole grain is now listed first on the ingredient panel of all Big G cereals, indicating that whole grain is the most prevalent ingredient.

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