From: Mary Milliken, Reuters
Published March 12, 2007 12:00 AM

U.S. Magazines Go Green with Global Warming Issues

LOS ANGELES -- Some sports fans may now know as much about global warming as they know about women's swimwear: Sports Illustrated this week tells readers how a warming world is going to change the state of play.

The American male's favorite read for its sports coverage and annual swimsuit issue is just one of many U.S. magazines coming out with global warming on their covers as awareness and concern over a climate crisis grow in the United States.

ELLE, Outside Magazine and The Atlantic Monthly will also feature global warming and the environment in coming weeks.

The current greening of the newsstand comes just weeks after global warming swept through the mainstream movie industry. "An Inconvenient Truth," a documentary featuring former Vice President Al Gore lecturing on climate change, won two Oscars at the first Academy Awards ceremony designed to be "carbon-neutral."

"Clearly the editors of these magazines feel that the time has come," said Peter Kreisky of Kreisky Media Consultancy. "With Al Gore, his Oscar, and a higher level of awareness, this is becoming important."

The SI cover warns "As the Planet Changes, So Do the Games We Play: Time to Pay Attention" and shows baseball pitcher Dontrelle Willis standing in a stadium full of water in Florida.

As oceans get warmer and ice caps melt, the seas will rise and coastal areas like South Florida will "eventually be underwater," the magazine says.

Baseball could see faster balls and less timber for bats, golf courses will have to live on less water and pesticides and ski competitions will have to move to higher slopes for snow.

"Fighting global warming ... can be an integral part of building more profitable professional teams and keeping sports alive for generations," said Eben Burnham-Snyder of the Natural Resources Defense Council, which lauded the cover issue.

"Outside", dedicated to adventure sports and lifestyle, features not a mountain climber but a politician on its April cover: Arnold Schwarzenegger, the actor turned California governor who has championed a pioneering global warming law.

Schwarzenegger, who popularized the gas-guzzling Hummer, tells readers how he got General Motors to make a hydrogen-fueled version and switched one of his diesel ones to biofuel that emits French fry-scented exhaust.

Fashion magazine ELLE has invited Hollywood environmental activist and "Inconvenient Truth" producer Laurie David to be guest editor again for its second annual green issue in May.

"Green living is bigger than ever and influences every areas of our lives, from fashion to beauty, health,. entertaining, politics, lifestyle and more," ELLE said in an invitation to a party for its issue next month.

The Atlantic Monthly cover story for April is "Global Warming: Who Loses -- and Who Wins" which it calls "a guide to how we all might get along in a warming world."

And for those who spend more time in the science lab than the sports stadium, New Scientist magazine this week has an article entitled "Carbon Offsetting: Pollution buster or green fraud?"

Source: Reuters

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