BURLINGAME, CALIF.--Imagine a solar panel as affordable as a fancy new bicycle. A panel designed so simply that you can install one (or more) yourself, just outside your windows, in the course of an afternoon. That's the concept behind Oakland, Calif.-based Veranda Solar, a start-up founded last year by Capra J'neva and Emilie Fetscher, recent graduates of the product design program at Stanford University. J'neva and Fetscher dreamed up attractive, flower-shaped solar panels as part of their master's project at the design school. "We created a starter solar system that expands as your budget does," J'neva says.
BURLINGAME, CALIF.--Imagine a solar panel as affordable as a fancy new bicycle. A panel designed so simply that you can install one (or more) yourself, just outside your windows, in the course of an afternoon.
That's the concept behind Oakland, Calif.-based Veranda Solar, a start-up founded last year by Capra J'neva and Emilie Fetscher, recent graduates of the product design program at Stanford University. J'neva and Fetscher dreamed up attractive, flower-shaped solar panels as part of their master's project at the design school. "We created a starter solar system that expands as your budget does," J'neva says.
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Their plan is to sell Veranda panels at roughly $600 each later this year, provided it raises more funding. The panels snap together, so people will be able to buy just one to start and add more later on if they like. The solar inverter, which converts the direct current (DC) electricity from the panels to alternating current (AC) electricity that can be used in the electric grid, plugs right into a wall socket.
One of the biggest problems with solar panels is the high cost. Before rebates, the price can easily exceed $30,000 to outfit a residential roof. J'neva began asking who really wanted to have solar power and realized it was the 20-something generation--people who typically have smaller budgets but aspire to live greener lifestyles. Most of the interested customers she knows over 30 are looking to spend $2,400 to $4,000 on panels; folks in their twenties will spend much less.
Article Continues:Â http://www.forbes.com/2009/03/02/veranda-solar-greentech-technology-ecotech09_veranda.html
