From: Paul Geary, ENN
Published July 12, 2005 12:00 AM

Former Hills Bros Coffee Chairman Named Advisor to Coffee Pacifica

Las Vegas — Coffee Pacifica, Inc. announced today that Austin E. Hills, a former Chairman of the Board of Directors of Hills Bros Coffee, Inc. was appointed a special advisor to Coffee Pacifica. Hills will advise the Chief Executive Officer on various aspects of the coffee business, in particular concerning sales of Papua New Guinea grown green bean coffee in the United States.


Shailen Singh, Chairman and CEO of Coffee Pacifica, stated, "Mr. Hills' coffee industry and business experience offers Coffee Pacifica valuable guidance at a critical time as we continue to grow our green bean coffee business and attempt to capture a major market share of the PNG (Papua New Guinea) coffee market in the USA and Canada."


Hills has an extensive career in the coffee and wine industries. He served on the board of directors of the family-run company from 1960 to 1976 with his career there culminating as Chairman. In the 1970s Hills stayed in the coffee business as President of Pacifica Coast Coffee Association, but in the mid-1970s turned toward the winery and vineyard business.


He bought and founded several vineyards and wineries in Northern California including the award-winning Grgich Hills vineyard. Hills's tenure in the vineyard business came during a transition from a time when Northern California wines had no worldwide reputation and only a domestic audience, to being considered among the very best wines in the world. California now exports about $200 million of wine each year.


Companies run by Hills include olive vineyards and a commodities brokerage firms. He serves on the board of directors of a bank, several manufacturing companies, and the San Francisco Society for the Prevention of Cruelty to Animals.


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You can view a detailed biography of Hills on the website of Grgich Hills, which he founded.


Mr. Jony Yogiyo, Vice Chairman of Coffee Pacifica, stated, "Mr. Hills is a great philanthropist. As such, he fits well into our business model wherein all the coffee farmers are our shareholders who receive a premium price for their green beans, and which enables them to sustain their farms, the environment, have a reasonable standard of living and provide education for their children."


Coffee Pacifica, Inc. is a distributor and a marketer in the United States, Canada and Europe of green bean coffee grown in Papua New Guinea. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica's shareholder-farmers in the Highland region's rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.coffeepacifica.com.


PNGCGF is a strategic partner and a major shareholder of Coffee Pacifica. PNGCGF's shareholders are 105 co-operatives representing approximately 60,000 coffee growers organized in various co-operatives located throughout the coffee growing areas of Papua New Guinea. The high quality premium-grade coffee produced by the co-operatives are pooled and marketed by Coffee Pacifica.


Source: Coffee Pacifica, Inc., Grgich Hills


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