Carfax Announces Carbon Neutral Campaign
(CSRwire) CENTREVILLE, VA. - August 14, 2007 - Carfax, pioneer of the vehicle history report, today announced a ground-breaking environmental effort - making the company entirely carbon neutral. Through partnerships with The Conservation Fund and Carbonfund.org, Carfax will offset all carbon emissions generated by its day-to-day business operations, such as corporate travel, marketing and sales operations and company-supported events. Carfax will kick off the campaign with the Carfax 250 NASCAR Busch Series race at Michigan International Speedway, which will make history on Saturday, August 18 as the first-ever carbon neutral stock car event.
"Making positive contributions towards global climate change is a major corporate and personal concern for us," said Larry Gamache, communications director at Carfax. "Starting with our single largest marketing initiative, the Carfax 250, we're taking the first step to reducing our carbon footprint. It's a lot easier than most people think to get started, but we realize there's still a long road ahead. Through the help and support of our environmental partners, we'll figure out those next steps."
Carfax will continue working closely with its environmental partners to further expand the carbon neutral campaign in the coming months.
"Climate change is one of the greatest environmental challenges of our time," said The Conservation Fund's President, Larry Selzer. "The Fund applauds Carfax for its industry-leading approach to addressing this challenge. By demonstrating a market-based approach to conservation we can help reduce greenhouse gas emissions, safeguard critical wildlife habitat, protect our nation’s air and water, and enhance public recreation areas for current and future generations."
Carfax is making a donation to Carbonfund.org to purchase and retire carbon offsets for its operations and activities associated with the Carfax 250 NASCAR Busch Series race. This includes employee and fan travel to and from the event and onsite emissions as well, including those generated by the 43 stock cars competing in the race.
"Carfax has taken impressive steps toward fighting climate change by not only taking responsibility for its own corporate carbon dioxide emissions, but also the emissions resulting from Carfax-sponsored events such as the Carfax 250," said Eric Carlson, Executive Director of Carbonfund.org. "The leadership demonstrated by Carfax on climate change is critical to this generation and future ones as well."
The company is working with The Conservation Fund on a long term carbon reduction plan. Future plans include opportunities for Carfax dealer customers and used car shoppers to offset the carbon emissions for the cars they buy and drive. Carfax would offer its staff opportunities to help reduce their carbon footprint as well.
Editor's note: Larry Gamache is available for interview to discuss the company's carbon offset program and green efforts at the Carfax 250. Representatives from The Conservation Fund and Carbonfund.org are also available. To schedule an interview, please contact Christopher Basso at 703-934-2664.
Millions of consumers rely on the most trusted provider of vehicle history information, Carfax, each year. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports(TM) provide information that can impact a consumer's decision about a used car or truck. Carfax is a wholly-owned subsidiary of R.L. Polk & Co. For more information, visit www.carfax.com.
About The Conservation Fund
The Conservation Fund is the nation's foremost environmental nonprofit dedicated to protecting America's land and water legacy for current and future generations. Seeking innovative conservation solutions for the 21st century, the Fund works to integrate economic and environmental goals. Since its founding in 1985, the Fund has helped its partners safeguard wildlife habitat, working landscapes, community "greenspace," and historic sites totaling nearly 6 million acres. With 1% fund raising costs and 97% program allocation, The Conservation Fund is recognized as the nation's top rated environmental nonprofit by both the American Institute of Philanthropy and Charity Navigator. http://www.conservationfund.org
Carbonfund.org is North America's leading carbon solutions organization with offices in the Washington, DC area and San Francisco. Carbonfund.org educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbonfund.org is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. Carbonfund.org works with over 150 corporate and non-profit partners including Dell, Orbitz, Lancome, Yakima, Discovery, Environmental Defense and Working Assets. Learn more at: www.Carbonfund.org.
For more information please contact:
Eric Carlson, Executive Director
Chris Basso, Media Relations Manager