Dell Canada Extends Environmental Leadership with "Plant a Tree for Me" Program
TORONTO - Dell today announced the Canadian expansion of its "Plant a Tree for Me" climate stewardship program, enabling businesses and consumers nationwide to offset the carbon impact of electricity required to power their computer equipment.
The company also renewed its commitment to free global recycling for consumers by announcing plans to host a back-to-school computer recycling event September 4-7 at Simon Fraser University in Burnaby, British Columbia.
"Programs like 'Plant a Tree for Me' and free consumer recycling empower our customers to partner with us in protecting the environment," said Frank Fuser, director of business development and customer programs, Americas International, Dell. "We are committed to providing tangible and convenient opportunities to make a difference and encourage our competitors to do the same."
'Plant a Tree for Me'
For $2.10 CAN per notebook and $6.30 CAN per desktop, businesses and consumers in Canada can offset the emissions associated with the electricity required to power their information technology equipment. Dell Canada partners with The Conservation Fund, Carbonfund.org (www.carbonfund.org) and Tree Canada (www.treecanada.ca), non-profit organizations that plant trees in sustainably managed forests. One hundred percent of the donations received by the program will be used by partners to plant trees.
"Through 'Plant a Tree for Me,' Dell is setting an example for others to follow," said Michael Rosen, president of Tree Canada. "Aside from demonstrating the effectiveness of carbon sequestration, the company is harnessing the power of information technology to provide Canadians a practical way to reduce their environmental footprint."
"The Canadian expansion of 'Plant a Tree for Me' further demonstrates Dell's commitment to a cleaner earth," said Eric Carlson, executive director of Carbonfund.org. "We applaud the company for its ongoing leadership, inspiration and success in redefining the way businesses partner with
customers to protect the environment."
Dell's commitment to environmental responsibility is a cornerstone of its global business. The company recently launched a long-term, global effort to partner with its customers and members of the "Re-Generation" - people of all ages who care about the environment - to become the greenest technology company on earth. Dell completed the implementation of its global recycling program in December and remains the only company in its industry to offer consumers free and convenient product recycling worldwide, irrespective of product purchase. More information is available at www.dell.ca/recycling.
Free Consumer Recycling
Dell launched its free recycling program for home users and small businesses in Canada in February 2005 and extended it in 2006 to corporate and other large customers through Dell Asset Recovery Services. Last month, Dell announced that it is ahead of schedule to achieve a global multi-year goal of recovering 125 million kilograms (about 275 million pounds) of equipment worldwide by 2009. The company reported the recovery of more than 78 million pounds (nearly 40,000 tons) of unwanted information-technology equipment from customers in 2006, a 93 percent increase compared to 2005 and 12.4 percent of the equipment it sold seven years earlier, more than any other manufacturer that reports recovery progress by
past sales weight.
Dell Canada recently hosted a one-day computer recycling event in Toronto that resulted in the collection of 8,800 kilograms of computer equipment for recycling.
In addition to providing product recycling and recovery programs, the company partners with the National Cristina Foundation, a non-profit public charity, to place used technology with local not-for-profit organizations, schools, and public agencies throughout North America and globally.
For more information on "Plant a Tree for Me," visit www.carbonfund.org/dellcanada. Customers can also learn about Dell's recycling and environmental programs at www.dell.com/earth.
About Dell Canada Inc.
Headquartered in Toronto, Ontario, Dell Canada Inc. is a wholly owned subsidiary of Dell Inc. Dell Canada is among the leaders in desktop products, notebooks, servers and storage, and has offices in Toronto, Ottawa, Montreal and Edmonton. Information on Dell Canada and its products can be obtained on the World Wide Web at www.dell.ca
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.
For further information: Media contacts: Janet Fabri, Sarah Van Lange, (416) 758-3398, (416) 486-5918, Janet_fabri@dell.com, email@example.com