Survey Highlights Differences in Sustainable Development Priorities around the World
Midland, MI - Sept 5, 2007 -Waste reduction is the most important environmental issue facing manufacturing businesses today, according to an international study on sustainability and environmental trends conducted by Harris Interactive for Dow Corning Corporation. Eight out of ten managers and professionals in the USA; Brazil; Italy & Germany rank waste reduction as a higher priority than other environmental factors: such as increasing energy efficiency or; developing green (environmentally friendly) products.
But the study of more than 1,000 people also reveals how attitudes about sustainability vary across the world. Managers in China, Korea and India for example, consider the development of green (environmentally friendly) products as a more important driver than CO2 emissions, use of clean/renewable energy sources or waste reduction.
Other key findings of the research show that:
* Globally, customers are seen as the most important and the media as the least important influences on sustainability and environmental decisions. However, there are marked differences between countries. In Korea, four out of ten managers rank the government as the number one influencer compared to 12% in Germany and 14% in USA.
* Environmental & Sustainability programs have a strong influence on whether a company will be considered as a potential supplier. On average, eight out of ten companies globally say that environmental and sustainability factors are taken into account when they select suppliers. In India, one in two managers consider environment/sustainability factors of critical importance - a significantly higher level than their counterparts in China (26%).
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* Company reputation is not seen as the main factor driving a company’s decision making around environmental activities. In all countries surveyed (except Korea), the health, safety of employees, customers and suppliers was rated as the most important influence Managers in Korea, viewed the long term sustainability of their business as the most important factor.
* Companies in the Americas are more likely to have a dedicated team responsible for sustainability decision-making than companies in Asia or Europe.
“What’s clear from these results is that while there are differences in emphasis around the world, the priority for companies both big and small, is to reduce their own environmental footprint through reducing waste,’ said Peter Cartwright, Dow Corning executive director for environment, health and safety.
He added: “While the focus today may be on dealing with waste reduction, in the future I anticipate we’ll see more emphasis on areas such as CO2 emissions and use of renewable energy sources as the whole issue of climate change gets more attention”
Detailed findings of this survey can be found by clicking here.
More than 1000 respondents from a wide range of manufacturing companies were interviewed for the research survey across seven countries ”“ USA, Brazil, Italy, Germany, China, Korea and India. The survey was conducted on behalf of Dow Corning by the independent market research company, Harris Interactive. The telephone survey took place between November 2006 and January 2007.
Visit the Technical Library at www.dowcorning.com to find more information about Dow Corning’s waste reduction expertise.
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About Dow Corning
Dow Corning (www.dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicon-based technology and innovation, offering more than 7,000 products and services, Dow Corning is equally owned by The Dow Chemical Company and Corning Incorporated. More than half of Dow Corning’s sales are outside the United States.
About Harris Interactive®
Harris Interactive Inc. (www.harrisinteractive.com), based in Rochester, New York, and London is the 13th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll® and for its pioneering leadership in the online market research industry. Long recognised by its clients for delivering insights that enable confident business decisions, the Company blends the science of innovative research with the art of strategic consulting to deliver knowledge that leads to measurable and enduring value
For More Information, Contact:
Karen Heenan-Davies, Europe: Phone: + 44 1446 723 498
Jarrod Erpelding, Americas: Phone: + 1 989 496 1582
Liliana Ng, Asia: Phone: + 852 2835 0387
