From: Reuters
Published August 22, 2005 12:00 AM

Mexican Environmentalists Rethinking Sexy Posters

MEXICO CITY — Mexican environmentalists Friday said they might tone down posters of scantily clad women aimed at saving endangered turtles after a government panel that promotes women's rights objected.

The posters seek to dispel a myth that sea turtle eggs are an aphrodisiac. The panel complained that using suggestive images to raise consciousness, even if it is for a worthy cause, is degrading to women.

"My man doesn't need turtle eggs. Because he knows they don't make him more potent," says an Argentine model with a sexy stare in one of the posters.

Environmentalists said the southern state of Guerrero had asked them to change the posters following complaints by the National Women's Institute.

Environmentalist Homero Aridjis said the groups behind the posters would likely issue new posters with models in less suggestive poses.


"We might change them," he said. "For the next campaign, I would opt for a famous Mexican actress with more clothes on but with the same message."

Every year, tens of thousands of turtles come ashore to lay their eggs on Mexico's Pacific and Caribbean beaches. Many fall prey to poachers who kill the females, extract the eggs from their wombs and sell them as a supposed aphrodisiac.

Earlier this month, poachers chopped to death some 80 protected Olive Ridley sea turtles for their eggs and left their shells scattered on a Pacific beach in Mexico.

Source: Reuters

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