Published December 3, 2007 07:22 PM

World’s Largest Green Shopping Destination Opens

SANTA MONICA, Calif. – Just in time for the holiday shopping season, the latest entry into green online shopping - - announced they are open for business.

The idea is to take online green shopping to an expanded level, providing shoppers with a wider selection of green gift items via the web. Using special software the website has prescreened millions of products for their "green" attributes and only offers products for sale on that earn an EVO rating of one to five leaves. The company consulted with leaders in the sustainability field to establish the rating system. The site features more than 100,000 green products and services from 1,200 retailers. There's something for almost everyone. 



“Consumers want safer, healthier products, but don’t have unlimited time to scour the web and become green experts,” explains Dan Siegel, EVO’s founder and CEO.  “ provides a direct connection for busy people to easily find the largest selection of high quality green products. For example our toy boutique offers more than 5,000 unique, earth friendly toys from more than 50 vendors. Every toy on has been prescreened and hand selected to be lead free and nontoxic, so parents can minimize the fears caused by all the recent toy recalls.”In addition to toys, features gift baskets, clothing, jewelry, bath and body products, food, home accessories, gadgets, and even eco-travel packages, cars and solar energy products. Retailers offering products and services on range from specialty brands to large retail giants and include American Apparel, Baby Center, Burt’s Bees, Comet Skateboards, Eileen Fisher, GE, Hanna Anderson, HP, Home Depot, Macy’s, Method, No Sweat Apparel, Nordstrom, Patagonia, REI, Target, Toys “R” Us, Toyota, Under The Canopy, Whole Foods, Victoria’s Secret, Viva Terra, and more than a thousand other sellers.

EVO has partnered with Trees for the Future to plant a tree in the name of everyone who joins the community, and has pledged to plant at least 100,000 trees this holiday season.

EVO’s founders have a strong commitment to growing the green marketplace and their backgrounds are well suited for this endeavor. Both have extensive experience building large marketplaces made up of groups of disaggregated consumers and businesses. Siegel was a cofounder of Student Advantage, which built a community of two million university students and more than 20,000 businesses that wanted to provide them with products and services. EVO cofounder Mark Eastwood has helped create successful online marketplaces including, a 40-million subscriber eBay company, and online toy merchant eToys, where he oversaw the development of its highly regarded consumer experience.

About EVO

EVO,, the world’s largest green shopping destination, provides consumers with easy access to better green information, products and services. EVO’s founders envision a community of millions of people all voting with their dollars to increase demand for eco-friendly products and services. The company’s ultimate mission, developed over three years with significant input from green thought leaders, is to leverage the power of business as a tool for social and environmental change.





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